MAU is a useful metric that goes hand-in-hand with user engagement and user retention to help measure an app's success and growth over time. For example, if an app has 100 million MAUs in a particular month, it means that 100 million people have used the app at least once during that month. MAU (monthly active users) is a metric used to measure the total number of unique users who interacted with an application over 30 days. MAU is used primarily by app developers, UX and UI designers, product managers, and marketers, but anyone with a stake in an app's success can derive important insights from it and the other KPIs it drives. MAU can be used to measure user engagement, user retention, your app's virality and revenue potential, and to benchmark your app's growth over time and against industry standards and competitors. MAU is important because it provides a snapshot of how engaged and active users are with your app on a monthly basis and can help you understand how well your app is performing. MAU is a metric used to measure the total number of unique users who interacted with an application over 30 days.Ī high MAU indicates that a large number of users are engaging with your app on a monthly basis, while a low MAU may indicate that your app is not resonating with users or meeting their needs. What is monthly active users, how do you calculate it, and why is it an essential metric for app makers? Read on for everything you need to know. MAU can provide valuable insights into user engagement and app retention and give you an idea of how effective your marketing efforts are. One of the most critical metrics for measuring an app’s health and performance is monthly active users (MAU).
#Weekly active users how to#
As an app developer, product marketer, or designer, you're probably constantly asking yourself how to keep your app alive and kicking.
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